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Green Hills forms Software Acceleration division

Green Hills Software

Software Acceleration division

Green Hills Software has announced that it has formed a new division, Software Acceleration.

Software Acceleration will provide consulting services, leveraging the company's software performance engineering expertise, to make products run faster, use less power, and require less memory.

Software Acceleration utilises a library of advanced profiling and optimisation tools, combined with application methodology, to ensure success, backed by a software performance guarantee.

Leading the new Green Hills Software division is Larry Luke, vice president of sales.

His past experience includes more than 12 years in management and sales positions of development services for embedded hardware and software products.

Customers receive a contractual guarantee in which the customer does not pay unless the agreed upon performance objectives are met.

Typical opportunities for software performance acceleration include optimising packets per second, reducing communications latency, increasing printed pages per minute, increasing MIPS per milliwatt and even reducing channel change times or media deletion times on a set-top box or digital video recorder.

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